La Playa Gallery's Media Kit
Thank you for your interest in La Playa Gallery. We have plenty of information for your press needs. You can download individual items or you can download the entire media kit in PDF format below. If you have any question, please don't hesitate to contact us.
![]()
|
La Playa Gallery
2226 Avenida de la Playa La Jolla, CA 92037 (858) 454-6903 www.laplayagallery.com |
Media Contact:
laplayagallery@gmail.com |
Mission Statement
La Playa Gallery sits in the heart of La Jolla Shores offering local residents, visitors and tourists a warm collection of jewelry, ceramics, sculptures and paintings. The gallery provides the public with a unique set of thematic exhibitions each year. La Playa Gallery takes pride in offering its patrons a unique and individual experience while featuring local artists, bringing a variety of art that may not be seen at other galleries.
La Playa Gallery supports its local art community with an Artist-in-Residency program, hosts educational art classes for all ages and also offers a layaway option. We believe everyone should be able to own art they love and treasure, and we enjoy sparking the creative side of each person with whom we connect. This connection with art and our community is our driving force and we will continue to follow our mission wholeheartedly.
La Playa Gallery supports its local art community with an Artist-in-Residency program, hosts educational art classes for all ages and also offers a layaway option. We believe everyone should be able to own art they love and treasure, and we enjoy sparking the creative side of each person with whom we connect. This connection with art and our community is our driving force and we will continue to follow our mission wholeheartedly.

la_playa_gallery_mission_statement.pdf |
Latest Newspaper Article Feature

laminated_la_jolla_village_news_article_-_oct_12_2018.jpg |
Logos
![]()
|
![]()
|
![]()
|
![]()
|
Press Releases
Press Release and Image for Art Exhibition, "The Quest for Rhythm" - Oct 12, 2018
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "The Depth of a Daydream" - Aug 31, 2018
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Mankind Edited" - July 6, 2018
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Formulations in Color & Texture" - June 1, 2018
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Fiber" - March 23, 2018
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Traveling On" - Nov 10, 2017
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Angles & Energy" - Sept 22, 2017
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "The Urban Ocean" - July 21, 2017
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Aesthetics of Human Form" - May 26, 2017
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Fabricating a Dream" - March 24, 2017
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Abstract Shapes in Metal and Multimedia" - Jan 20, 2017
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Flora Imagery in Art" - Nov 11, 2016
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Dreams - Romantic Disorientation" - Sept 2, 2016
![]()
|
![]()
|
Press Release and Image for Art Exhibition, "Cognition - Images of the Mind" - May 11, 2016
![]()
|
![]()
|
Past Exhibition Promotional Video
History
La Playa Gallery opened in 2013 and sits in the heart of La Jolla Shores offering local residents, visitors and tourists a warm collection of jewelry, ceramics, sculptures and paintings. As with most new small businesses, there were some interesting twists and turns. We had to remodel to make sure the gallery was handicapped accessible and had to close down for a short time to accomplish it. La Playa Gallery then took a slow organic route to become publicly known.
In 2016, under the direction of curator, Erica Putis, the gallery decided to focus on local artists and showcasing their amazing work by coordinating six group art exhibits a year. Step forward to 2018 and they have increased that number to an eight shows a year, including solo and group exhibitions. La Playa Gallery has also started an artist-in-residence program along with educational classes which will be held at the gallery in the future. These things are very new and we are extremely excited about them.
A small business is always a work in progress so we are constantly working on our website, social media and finding ways to support and engage our local community. When that connection is made, we are very happy. We love bringing attention to local artists who demonstrate creativity, quality and a willingness to work with us.
In 2016, under the direction of curator, Erica Putis, the gallery decided to focus on local artists and showcasing their amazing work by coordinating six group art exhibits a year. Step forward to 2018 and they have increased that number to an eight shows a year, including solo and group exhibitions. La Playa Gallery has also started an artist-in-residence program along with educational classes which will be held at the gallery in the future. These things are very new and we are extremely excited about them.
A small business is always a work in progress so we are constantly working on our website, social media and finding ways to support and engage our local community. When that connection is made, we are very happy. We love bringing attention to local artists who demonstrate creativity, quality and a willingness to work with us.

la_playa_gallerys_history.pdf |
Vaughn Woods Biography –
La Playa Gallery Owner You may know Vaughn Woods as a high-profile portfolio manager and controlled-growth advocate in La Jolla Shores, but there’s more to this Gallery owner. Vaughn’s master’s degree in business administration included thesis writings on the topic of neuro-economics, human intelligence matrixes, decision making, and context building, which is a central factor in understanding how human beings draw meaning from infinite sets of stimuli. As Vaughn puts it, “Being an art gallery owner is the perfect world for someone with my background in context. People from all walks of life come into La Playa gallery in search of understanding and inspiration. Human beings have an amazing capacity to draw meaning from the salient elements of an artist’s rendering. As stimuli is metabolized within our neurons various states of psycho-philosophical inference states are attached to a sort-of aesthetic appraisal. This process of artistic meaning making often leads to feelings of introspection, memory and joy.” Vaughn is a self-taught oil painter, a person who cares deeply about font, balance and novel elements to educate. Vaughn is a mentor of teens, a sometimes teacher and lecturer, a consultant for both performing arts and graphic arts nonprofits and a mathematics tutor through UPLIFT of San Diego. “With each thematic show here at La Playa gallery we desire to deliver to our patrons a variety of high-quality fine renderings from artists at the early stage of their reputation building. If we succeed everyone wins!” said Woods. Fortunately, our patrons tell us that after five years, we are well on our way. ![]()
|
![]() Erica Putis Biography –
La Playa Gallery Curator Erica Putis joined La Playa Gallery as their curator in 2016 where she coordinates many exhibits throughout the year, along with managing the front and back end of the gallery. Erica’s past experience as an artist, event planner, musician, administrative coordinator, social media brander, designer and entrepreneur has created a unique point of view that considers the wants and needs of each artist and client La Playa Gallery works with. Erica is proud to feature local artists based on quality and not on what is just trendy at the moment or if they are well-known. She enjoys organizing solo and group exhibitions with no more than four artists, in order to show a collection of work rather than just one piece. Erica will work with artists who are in all stages of their career who create in different styles or mediums. It’s challenging and rewarding for her to find artists’ work that are unique and have a common ground to create a group exhibition, but San Diego is becoming a rich and diverse art community and every day she meets new people who inspire her. If they inspire her, they are bound to inspire someone else and she feels it is a powerful tool to feel connected to others. Since 2016, Erica Putis has increased the number of art exhibitions from three to eight a year. She has taken a quaint retail space in the heart of La Jolla Shores and made it a place where artists want to show their work and where patrons know they can acquire beautiful, thought provoking, high quality fine art. Erica believes what sets La Playa Gallery apart from other galleries is their unique selection of artists, location, cozy space and their exciting artist receptions. La Playa Gallery loves celebrating their featured artists with the public, while offering wine, cheese, and homemade sweets and Erica Putis is proud to be a part of it. ![]()
|